Kevin Federline won’t pay $500 for toddler jeans2009-02-26

Why is Kevin Federline breaking into the children clothing business? In part because he’s tired of paying for overpriced jeans for his kids Jayden, age 2, and Preston 3.

Women Wear Daily reports that Federline dropped by the Project Trade show in Las Vegas Feb. 24 to research kids' clothing styles in the hopes of starting his own line.

“It’s a really tough business, I’m trying to take it seriously and make a quality product for kids but not have parents pay like $500 or something ridiculous for a pair of jeans,” Federline told WWD. “You buy your kids a pair of True Religions, then they roll around in the dirt like kids do and a $200 pair of jeans is gone. With this economy, I’m looking to do something much more reasonable.”

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